Product Designer UX/UI · Front-End · AI
Based in Geneva, Switzerland

I design and build digital products at the intersection of UX, code & AI

Selected Work

12 Projects · 2020 — 2026
01 · Objettiva
01 / 2024 — Present Objettiva — Wealth Management Platform
Product Design · React · Information Architecture
02 · Mdici
02 / 2024 — Present Mdici — Football Talent Platform
Product Lead · Team Management · React
05 · Gestoos Creator
05 / 2022 — 2023 Gestoos Creator — Computer Vision Platform
AI Platform · Dashboard Redesign
06 · FDJ — Touchless
06 / 2022 — 2023 FDJ Touchless — Gesture Signage
Gesture UX · Innovation Lab · Paris
07 · Yanex
07 / 2024 Yanex — Premium Beverage Brand
WordPress · HTML · PHP · Brand Web
08 · CréaCave
08 / 2022 — 2023 CréaCave — Wine Cellar Construction
Website · Rebrand · Marketing Collateral
09 · Gestoos App
09 / 2022 Gestoos App — Gesture Shortcuts
Mobile Design · Prototyping
10 · ActiveBooks
10 / 2021 ActiveBooks — Interactive Reading App
Product Strategy · UX Research · Concept
12 · GAEA21
12 / 2021 — 2022 GAEA21 — Sustainability Platform
UX Research · Information Architecture
Currently

Now

Freelance

Designing and developing a financial dashboard for institutional analysts — migrating a legacy Java system into a structured, role-based React product.

Teaching

Mentoring Master’s thesis projects at ELISAVA Barcelonaguiding students through research, prototyping, and validation in Human Interaction & AI.

Building

Shipping a sports talent platform from zero — video highlights, performance tracking, and player-coach communication systems for thousands of users.

Exploring

Researching interaction patterns for AI-first interfaces — how conversational layers reshape information architecture and trust.

About

Profile · 2026

A product designer who thinks in systems — and ships in code.

Most teams treat product strategy, UX/UI design, and front-end engineering as three separate disciplines. I work as if they’re one. Over the last six years, I’ve designed and delivered digital products across fintech, sports tech, AI platforms, and computer-vision software — owning the whole arc from research and information architecture through Figma and into production React.

I lead cross-functional teams from concept to delivery, manage design hires, and take product decisions end-to-end. The work I’m proud of consistently translates the hardest systems — legacy financial platforms, AI models, sensor data, multi-role workflows — into interfaces that feel obvious to the people using them.

Alongside client work, I teach User Experience Architecture in the Master’s in Human Interaction & AI at ELISAVA Barcelona, and mentor final-year thesis projects on AI-driven products.

Currently based in Geneva — available for senior product, design lead, and front-end roles across Europe and remote.

Capabilities

What I do

Product DesignLead
UX/UI DesignSenior
Front-End (React)Senior
Design SystemsSenior
UX ResearchSenior
Information ArchitectureLead
PrototypingSenior
AI Interaction DesignSpecialist
Data VisualizationSenior
Cross-functional LeadershipLead

Experience

2018 — Present
2024 — Present Freelance Product Designer & Front-End DeveloperEnd-to-end product design and React development for fintech and sports tech clients. Geneva · Remote
2025 — Present Master’s Thesis Mentor — ELISAVAMentoring final-year thesis projects in research, prototyping, and validation. Barcelona
2024 — 2025 Lecturer — Human Interaction & AI Master, ELISAVATeaching UX Architecture and delivering workshops on usability and scalable UX systems. Barcelona
2023 — 2024 UX/UI Designer & Front-End — PreAct TechnologiesLed website redesign in Webflow and built launch assets for a LiDAR-based product. Portland
2023 UX/UI Designer — Français des JeuxDesigned a gesture-based touchless interface for digital signage systems. Paris
2022 — 2023 UX/UI Designer — Creacave SARLDesigned user interfaces and digital assets; contributed to brand and digital strategy. Lausanne
2021 — 2022 UX/UI Designer — GAEA21Delivered UX research, wireframes, and prototypes in a multidisciplinary environment. Geneva

Available for new projects · Q3 2026

regina@helvetica.digital

Open to product design and front-end roles, freelance briefs, and AI-product collaborations. Replies within 48 hours.